Good Changes at Moorestown Running Company
This core team grew the business over the next 5 years by delivering what runners want - great products, a good price and simply outstanding, caring service.
After 6 years of partnership, we have agreed that it makes sense to move all of the stores to the next level. Instead of the Moorestown Running Company operating separately as a franchise, we are going to combine everything into a single company. This means that I will no longer have an ownership interest in the company. Just an emotional one.
The second main reason is that my personal involvement is not what I had anticipated 6 years ago. At the time I thought I would be spending more time at and with the store, but my other interestes have altered this plan ("the best laid plans of mice and men often go astray"). I realize that Joe, Ralph, Ed, Colleen and Dave are much better at moving this forward than I am.
Other major thoughts include:
- As the stores grow in a more integrated fashion, there is more opportunity (and longer term stability for) employees and customers. For example, Ralph can expand the use of the Alter-G and Colleen can expand her coaching and women's running groups.
- I feel satisfied that my original goal of creating a long term, stable business that supported both Moorestown Main Street and provided a "home" for the local running community has been achieved and will continue.
- There are a bunch of really cool things that are going to happen in terms of customer service in the next year that can be enabled by this integration - from a new Point of Sale system to an integrated website to expanded coaching opportunities.
In the end, there is no real impact to employees and customers. And I certainly will remain a part of the running community here in Moorestown. Helping with the Moorestown High School XC and Track teams, helping with the two major races in our town (Scott Coffee Moorestown Rotary 8K and the Turkey Trot), and continuing to work for expansion of the trail system in our town.
And of course buying all my shoes and running clothes right here on Main Street in Moorestown - supporting this important local business!