Last week, the lead technologist for each firm announced major initiatives to go social.
Ray Ozzie, Microsoft’s Chief Software Architect said:
“Community on the web once meant “group communications”, largely through rudimentary tools such as email, IM and IRC, message boards and newsgroups. Today, the action has shifted toward using composite communications tools and platforms that mash together content, applications and commerce, all within the context of group interaction. These social platforms are altering the way we connect and coordinate, establish identity and affinities, and build reputation.”
Ari Balog, Yahoo’s CTO said:
“We are rewiring Yahoo from the inside out with a developer platform that will open up the assets of Yahoo in a way never done before, making the consumer experience social throughout.”
At Ringside Networks, we are building software that is making this vision possible not for Microsoft and Yahoo (although we will try to help if you give us a call Ray and Ari), but for every website. We are doing it in free and open source to enable the innovators in our industry to take advantage of our platform and services the way they see fit. We hope that we can all learn from each other.
Now that Microsoft and Yahoo have taken a leadership position on weaving social into the very fabric of their businesses, maybe it is time for your business to start thinking about the same thing.