Next week Ringside Networks will release a Social Application Server in free and open source that will allow any web site to take advantage of social networking.
I read this blog from Mark Brooks that says we may be on the right track.
“Consumers are sick and tired of being advertised at. Traditional advertising is dead. If you can't afford the time to have ambassadors and evangelists for your brand converse with your users directly through social networks, your brand will die.”
Ringside Networks is going to enable any web site to enhance their communications with their user base by creating and deploying social applications, and expand it beyond by allowing web sites to integrate with the large social networks like Facebook.
More coming on Tuesday, March 25th!