Showing posts from July, 2018

CRM Version 6 – This time for Races

I’ve been lucky to use CRM in various ways over the past 35 years. The RunSignUp implementation is the 6 th major implementation of CRM I’ve been involved with over the years. From the beginning, RunSignUp has implemented many of the key concepts of CRM so that races can maximize customer satisfaction and retention and lower costs of customer support – all with the goal of engaging their various communities to maximize the impact of their race. Right now, we are consolidating our various features of Participant Management, Marketing Automation, and central consolidated database to bring a comprehensive set of CRM benefits to races. It might be interesting to see my personal journey and compare how CRM has matured over the years. 1.      1987 - Digital Equipment Sales Tracking. I did a side project to help the District Sales Manager and her 50+ sales people do a better job of tracking their prospects and sales. This was back in the days of Act!, which was built on PC’s,