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Social Apps for a Running Store

Building our running store site convinced me to join some others to start Ringside Networks . I figured if a little running store web site could use social applications, then almost any web site could use social. But what are some examples of social applications for a running store? Well, of course there is the ability for runners to keep profiles of themselves and to make friends. Kind of a different set of information than a typical Facebook profile - like how many miles per week do you run, what pace, what are your PR's, what are your favorite runs, etc. These all potentially allow runners to hook up for runs with compatible runners. I'm not talking eHarmony here - just someone to run with. One of the other things that runners like to do is keep track of their mileage in logs. I've started keeping mine on Facebook with Runlicious . If I could run this Facebook application on the running store web site, that would be pretty cool. We have thousands of runners in So...